Brand
Actual AI Brand Guidelines
Resources for presenting the Actual AI brand consistently and professionally.
Naming
"Actual AI" is always written as two words with a capital A on each. This is the name of both our company and our product. When referencing our agents, capitalize them as proper nouns: "Architecture Agent", "Management Agent". Avoid shortening the name to "AAI" or just "Actual" in any public-facing context.
Usage
These assets are the property of Actual Software, Inc. Don't modify, distort, or recolor them. Don't place them in a context that suggests partnership, sponsorship, or endorsement unless we've agreed to it in writing. If you'd like to use our brand in a way not covered here, reach out to our team.
Logo
Download the Actual AI logo in the format that fits your layout. Use the full logo (mark + text) wherever space allows. Use the standalone mark for compact placements like favicons, app icons, or social avatars.
Logo/Color · Dark
Primary colored mark on dark backgrounds where the accent color should stand out.
Logo/Color · Light
Use on light surfaces or in neutral environments where a lighter treatment is preferred.
Typography
Actual AI relies on the system font stack for a fast, native reading experience. When creating external materials, follow this type hierarchy.
Headings
Inter — Semibold (600)
Example
The quick brown fox jumps over the lazy dog
Body
Inter — Regular (400)
Example
The quick brown fox jumps over the lazy dog
Accent / UI
Inter — Medium (500)
Example
The quick brown fox jumps over the lazy dog
Code Accent
Geist Mono — Regular (400)
Example
The quick brown fox jumps over the lazy dog
Colors
The Actual AI color system spans primary, secondary, and tertiary palettes used across the product and marketing site.
Primary Accent
Primary 900
Base
#06E58B
Primary 700
Tint 1
#6AEFB9
Primary 500
Tint 2
#9BF5D1
Primary 300
Tint 3
#CDFAE8
Secondary Accent
Secondary 900
Base
#4169E0
Secondary 700
Tint 1
#718EE8
Secondary 500
Tint 2
#A0B4EF
Secondary 300
Tint 3
#D9E1F9
Tertiary Accent
Tertiary 900
Base
#12B0A2
Tertiary 700
Tint 1
#89E0D3
Tertiary 500
Tint 2
#D0F3EE
Tertiary 300
Tint 3
#E7F9F6