Brand

Actual AI Brand Guidelines

Resources for presenting the Actual AI brand consistently and professionally.

Naming

"Actual AI" is always written as two words with a capital A on each. This is the name of both our company and our product. When referencing our agents, capitalize them as proper nouns: "Architecture Agent", "Management Agent". Avoid shortening the name to "AAI" or just "Actual" in any public-facing context.

Usage

These assets are the property of Actual Software, Inc. Don't modify, distort, or recolor them. Don't place them in a context that suggests partnership, sponsorship, or endorsement unless we've agreed to it in writing. If you'd like to use our brand in a way not covered here, reach out to our team.

Typography

Actual AI relies on the system font stack for a fast, native reading experience. When creating external materials, follow this type hierarchy.

Headings

InterSemibold (600)

Example

The quick brown fox jumps over the lazy dog

Body

InterRegular (400)

Example

The quick brown fox jumps over the lazy dog

Accent / UI

InterMedium (500)

Example

The quick brown fox jumps over the lazy dog

Code Accent

Geist MonoRegular (400)

Example

The quick brown fox jumps over the lazy dog

Colors

The Actual AI color system spans primary, secondary, and tertiary palettes used across the product and marketing site.

Primary Accent

Primary 900

Base

#06E58B

Primary 700

Tint 1

#6AEFB9

Primary 500

Tint 2

#9BF5D1

Primary 300

Tint 3

#CDFAE8

Secondary Accent

Secondary 900

Base

#4169E0

Secondary 700

Tint 1

#718EE8

Secondary 500

Tint 2

#A0B4EF

Secondary 300

Tint 3

#D9E1F9

Tertiary Accent

Tertiary 900

Base

#12B0A2

Tertiary 700

Tint 1

#89E0D3

Tertiary 500

Tint 2

#D0F3EE

Tertiary 300

Tint 3

#E7F9F6